Where we are

Fri, 17 Apr 2026 00:00:00 +0000

Quiet on the outside, busy on the inside.

We added this blog for updates with more depth than the newsletter. Here’s
where things stand.

The past few months went into foundations: sign-up and sign-in flows, emails,
uploads, payment integration, all the unglamorous plumbing. Nobody sees this
work. It’s the work that decides whether Fluck still runs years from now.

We also made it official. Fluck is a registered company as of 1 April. Yes,
that date, no joke. So it’s no longer a side project.

Now we’re building the app and it’s starting to feel real. First screenshots
are coming in next month’s post. Rough, not final, but enough to show you where
we’re heading.

That’s the gist. Keep reading for specifics on what’s done, what ships
when, when beta opens.

For the geeks

What’s working today

Accounts: sign up, activate, sign in, reset password, optional 2FA.
Automatic emails (activations, password resets, receipts), all written,
styled, and sending.
File uploads, reliable and ready for real use.
Payments via Mollie (a European processor), ready to go live.
Newsletter integration with EmailOctopus (also European), ready to connect.
Websites in English, Dutch, Spanish, French, Italian, or German from day one.
More languages will follow.
Sensitive data encrypted in the database.
Strong bot protection.
Behind-the-scenes tasks (sending emails, resizing images) running reliably.

Some of these look simple but aren’t. We want Fluck to be easy to
self-host without forcing you to pay for a bunch of external services on top.
That means building most of it in-house.

What’s next

Dates may shift a little, but the rough plan:

End of April: core content management. Pages, blog posts, portfolio
projects, products.
Mid-May: the drag-and-drop page builder. The part where you get to make
your site feel like yours.
End of May: shop payments, analytics, newsletter, and shipping all wired
together.
June: we start using Fluck ourselves to rebuild our own sites. First
invites go out to the waitlist.
August: open beta, no invite needed.
End of 2026: version 1.0, plus the first self-hostable release.

That’s it. See you next month.

The Ethical Move

Mon, 23 Mar 2026 00:00:00 +0000

We signed The Ethical Move pledge, a public
commitment to marketing that doesn’t rely on tricks. No fake scarcity, no dark
patterns, no manufactured urgency. It’s how we wanted to approach Fluck’s
marketing anyway, and now our name is on it.

Part of signing the pledge is writing your own statement of intent. Here’s
ours:

For nearly a decade, we held the idea to create a better website builder for
artists, designers, and makers. One that’s straightforward to set up and use,
without being too restrictive. We never felt the time was right, until now,
with Big Tech exploiting creatives to sell more ads and shoving AI into every
possible interface.

We want to make a safe space where creative people can build and maintain
their online presence while keeping full control and ownership over their
work and data. A space that is naturally resistant against
enshittification by staying
independent, open sourcing the code, and making it super easy to self-host
for those who want complete sovereignty.

The internet is what we make it, and this is our contribution to making it a
better place.

Find our entry →

Fluck Blog

Where we are

For the geeks

What’s working today

What’s next

The Ethical Move